These Billionaire Owners Of Luxury Hotels Plan To Start Cruise Ship Operators

There was no Broadway show, mini golf or video arcades on board the Ritz-Carlton yacht which set sail from Barcelona in October on its maiden voyage.

Guests were instead entertained by jazz musicians, an on-board art collection, and a shop stocked with $30,000 Birkin handbags.

The push by Marriott International Inc., the world’s biggest hotel group and Ritz-Carlton owner, into luxury cruising is part of a new wave of high-end operators targeting the wealthy.

As existing operators battle to pay down debts incurred during Covid and room occupancy remains below pre-pandemic levels, new entrants are seeking to take a slice of the premium market.

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