Starboard and Azamara Cruises Debut First-Ever Cruise Retail Shopping Rewards Program
New Azamara Shopping Rewards Elevates the Guest Experience Through Retail Rewards Integration that Extends Beyond the Voyage Itself.
Starboard, the company reimagining retail for the world’s leading vacation brands, and Azamara Cruises, the global leader in Destination Immersion®, today announced the launch of Azamara Shopping Rewards, a first-of-its-kind shopping rewards program.
Powered by Open Network Exchange’s (ONE’s) technology platform and designed to enhance the overall guest experience, this innovative program enables Azamara guests to earn rewards for their onboard retail spend, offering access to and savings on curated premium products, travel experiences and exclusive lifestyle offerings.
“We’re thrilled to launch the industry’s first retail rewards program with Azamara Cruises as our initial partner,” said Lisa Bauer, President and CEO of Starboard. “A wonderful complement to the company’s Azamara Circle loyalty program, Azamara Shopping Rewards transforms onboard purchases into meaningful lifestyle and travel rewards that keep guests connected to Azamara long after their cruise ends.”
The new program enables members to earn rewards each time they make an eligible retail purchase onboard an Azamara ship. Members can then visit the Azamara Shopping Rewards Ecommerce Marketplace to redeem their reward points for merchandise such as wine and luggage, culinary experiences, concert tickets, and travel offerings such as flights and hotels.
“As the first cruise line to launch this type of shopping rewards program with Starboard, Azamara Cruises continues to innovate in ways that elevate the guest experience both onboard and beyond,” said Dondra Ritzenthaler, CEO of Azamara Cruises.
“Azamara Shopping Rewards creates a new opportunity for guests to engage with our brand while enjoying added value directly tied to their onboard purchases, enhancing the personalized experience that defines Azamara.”
The collaboration reflects a shared vision among Starboard, Azamara Cruises and ONE to create a more personalized and rewarding retail journey that drives engagement and onboard spend, while connecting travelers to meaningful experiences both at sea and ashore. ONE leverages proprietary technology to develop and implement unique sales, marketing and service solutions that unlock incremental value for companies, while increasing customer engagement and loyalty.
(Starboard and Azamara Cruises Debut First-Ever Cruise Retail Shopping Rewards Program)
