Princess Cruises Invites Elite Members to Enter “Share Your Princess Story” Contest for the Opportunity to Experience the 2027 Rose Parade®
Princess Cruises is inviting Princess Captain’s Circle Elite members to enter the “Share Your Princess Story” contest for a chance to ride aboard the cruise line’s floral float in the 138th Rose Parade® presented by Honda on January 1, 2027, in Pasadena, Calif. (more…)
Posted in: News


Princess Cruises will welcome the new year as an official participant in the 138th Rose Parade® presented by Honda on January 1, 2027. 
Princess Cruises is introducing stricter booking policies, including higher deposits and earlier final payment deadlines, fueling mixed reactions among travelers. 


Starboard, the company that is reimagining retail for vacation brands, on June 2, 2026 announced an expansion of its partnership with Princess Cruises, extending Starboard-managed retail experiences across half of Princess’s global fleet. 
A cruise ship carrying more than 100 people sick with norovirus docked at Port Canaveral early Monday, prompting a federal health investigation. 
Princess Cruises invites Seattle locals and visitors alike to look to the skies for a one-night-only Alaska-themed drone show set to illuminate downtown Seattle.
Princess Cruises and Holland America Line announced an initial combined commitment of $175,000 in 2026, to help rebuild the Joseph T. Craig American Legion Post 3 in Ketchikan, Alaska – the state’s oldest American Legion post – after the historic facility was destroyed by Arson in September 2023.
Princess Cruises, one of the world’s most iconic cruise brands, celebrated a major milestone over the weekend as its newest ship, Star Princess, completed its first-ever transit of the Panama Canal.
Princess Cruises announces the launch of POURS, a completely refreshed, signature beverage program that enhances the onboard guest experience through a curated selection of balanced founder-led premium spirits and innovative zero-proof and nonalcoholic beverage offerings.
Princess Cruises today announced three new shipbuilding agreements with Italian shipbuilder Fincantieri to build three new cruise ships on a next-generation platform designed to further enhance the line’s already world-class vacation experience for its guests. 

Carnival Corporation & plc is advancing its commitment to shore power infrastructure as construction progresses on a major electrification project in Whittier, Alaska, roughly 90 minutes southeast of Anchorage.

See the World, Unpack Once: 2028 World Cruise Features Maiden Call to Mossel Bay, South Africa and Expanded More Ashore Experiences.
Princess Cruises raised a salted-rim glass to National Margarita Day in record-breaking style, breaking a new GUINNESS WORLD RECORDS™ title for the Most Margaritas Sold in 8 Hours.
From hand-stretched dough to time-honored Italian techniques perfected at sea, Princess Cruises proudly announces that Alfredo’s Pizzeria aboard Sun Princess and Star Princess has been awarded the prestigious Ospitalità Italiana Certification, the highest global recognition for authentic Italian cuisine and hospitality. 
Princess Cruises rang in 2026 in full bloom with a stunning appearance at the iconic 137th Rose Parade®, unveiling its “Together in the Magic of Alaska” float.
Princess Cruises embraced a cherished maritime tradition in a uniquely festive way, celebrating a symbolic christening of its Rose Parade® float with a ceremonial break of a bottle of Pantalones Organic Tequila. 
