Cunard Announced as Headline Partner for Olivier Awards 2026
Cunard is proud to announce its new role as Headline Partner for the Olivier Awards 2026, the UK’s most prestigious celebration of theatre.
This acclaimed collaboration coincides with the 50th anniversary of the awards, which will take place on Sunday 12 April 2026 at the Royal Albert Hall.
As Headline Partner, Cunard deepens its long‑standing connection with world‑class theatre and its commitment to the arts, both on board and ashore. For the past seven years, Cunard has proudly partnered with the Society of London Theatre, sharing a passion for outstanding performance and British cultural heritage.
From Olivier Award‑winning productions such as Come From Away and Pride And Prejudice* (*Sort Of) to celebrated London Theatre at Sea Event Voyages Cunard brings the magic of the West End and Broadway to guests travelling the world. Guests enjoy exclusive performances, behind the scenes insights and unforgettable encounters with leading talent. This year, Cunard proudly lends its name to the Cunard Best New Musical Award.
Katie McAlister, President of Cunard, said: “Cunard has long celebrated the very best in art, culture and exceptional entertainment experiences, and we are incredibly proud to be the Headline Partner of the Olivier Awards – the UK’s most prestigious stage honours. This partnership reflects our shared passion for outstanding performance, storytelling, and British heritage, both on land and at sea.”
Experience the Oliviers at Sea
To further celebrate this collaboration, Cunard has created an opportunity for guests to immerse themselves in the magic of the Olivier Awards on board the London Theatre at Sea Event Voyage, created in partnership with the Olivier Awards.
Sailing aboard Queen Mary 2 from Southampton to New York between 22 and 29 May 2026, this unique Transatlantic Crossing brings the excitement of the West End to sea, with Olivier Award‑winning performers, behind the scenes workshops and Cunard Insights talks with leading talent. Fares currently start at £1,459 per person, based on two sharing a Britannia Balcony stateroom.
In addition, Cunard will offer travel agents and guests exclusive opportunities to attend the Olivier Awards ceremony in London on Sunday 12 April through ticket giveaways and prize draws.
Full details will be announced via Cunard’s official channels in the coming weeks.
Tickets for the Olivier Awards 2026 with Cunard are now on sale to the public, available at RoyalAlbertHall.com
(Cunard Announced as Headline Partner for Olivier Awards 2026)

