Costa Cruises renews its partnership with the Sanremo Festival for the fourth consecutive year and presents an innovative musical cruise with an international scope
Costa Cruises has arrived in Sanremo with the Music Cruise 2025, the extraordinary cruise-event that, departing from Savona on Saturday 8 February, offers a unique journey through the Mediterranean in the name of music and the most iconic festivals in the world and represents the innovative proposal with which this year the company has chosen to celebrate the most important Italian musical event of the year.
In fact, also this year and for the fourth consecutive edition, Costa Cruises confirms itself as an official partner of the Sanremo Festival, consolidating a very successful collaboration both with the event and with the local administration and the territory.
The renewed partnership was presented today, 10 February, during the Press Conference organized by Rai Pubblicità and Rai in which the schedules of activities conceived by the four institutional partner companies, including Costa Cruises, were presented, and which are part of the rich calendar of events planned during the Sanremo week, increasingly integrated into the territory. Costa underlined its desire to participate in the event with an ever-changing concept, in line with the Company’s ability to innovate, year after year, presenting new proposals that combine the charm of the cruise with the energy of the Festival.
Sanremo remains the heart of the event, in fact Costa Toscana is confirmed as the floating stage of the Festival: during the final, Saturday 15 February, the stage on the sea will be in live connection with the Ariston Theater, hosting the performance of Planet Funk in the iconic setting of the Colosseum Theater of Costa Toscana, an incredible stage spread over three floors that will give a live show of one of the most distinctive bands of the international electro-dance scene.
During the most awaited musical week of the year, Costa Toscana offers an itinerant cruise with an international scope, welcoming guests of different nationalities and offering a musical experience that celebrates the greatest international music festivals, integrating synergistically with the Festival program. The ship is transformed into a catalyst of experiences, amplifying the value of the event and offering spectacular moments not only in Sanremo, but throughout the navigation.
“Innovating and surprising has always been in our DNA, and this year we have chosen to renew our collaboration with the Festival with an even more distinctive idea. The Music Cruise is the perfect combination of travel and entertainment, offering our guests the opportunity to experience the unique energy of the Festival directly on board, with an itinerary that takes them through the most fascinating destinations in the Mediterranean, in an exclusive context. Our goal is to convey the energy of the festival also on the international scene, making our guests live a musical experience without borders. We are proud of this important partnership, which has made Costa ships part of the collective imagination of the most followed media event in Italy, and to offer on board an increasingly engaging, spectacular and international format,” said Giovanna Loi, Vice President Marketing & Direct Sales of Costa Cruises.
With the Music Cruise 2025, Costa Cruises renews its commitment to offering extraordinary experiences, transforming every trip into a unique event. An unmissable opportunity to experience music in a completely new way, between sea, entertainment and dream destinations.
In addition to the Opening and the live broadcast on Saturday 15 February, in all the evenings of the Festival we will offer a very innovative marketing activation, in which the viewer will be actively involved and will be able to discover that it takes very little time to decide to experience the wonder.
(Costa Cruises renews its partnership with the Sanremo Festival for the fourth consecutive year and presents an innovative musical cruise with an international scope)
