MSC Cruises makes big splash with its Super Bowl ad. The cruise line wants to take market share from Royal Caribbean and Carnival
If a company needs name recognition, a Super Bowl ad might be the best way possible to get massive attention.
The challenge, of course, is delivering an ad that not only gets people to remember your name but actually understand what you do.
During the height of the internet boom, countless companies made splashy ads that left everyone knowing their name but having no idea what the product is.
