UK cruise app generates half of bookings by those under 42
My Kind of Cruise, the world’s first fully-bookable cruise holiday app, has now had over 100k downloads. “The average age of a person booking via the app is 35, with 50% of users aged 42 or under,” the company said in a statement.
My Kind of Cruise has been in development since May 2022 and was fully launched January 2023. It already has a repeat booking rate of over 25%. The app boasts the ability to book a cruise in under two minutes, with the process for repeat customers at just 45 seconds.
