PPI Group and the Florida-Caribbean Cruise Association Form Strategic Video Partnership
PPI Group announces a strategic partnership with the Florida-Caribbean Cruise Association (FCCA), a not-for-profit trade organization made up of 19 member cruise lines operating more than 100 vessels in Florida, the Caribbean, and Latin America.
As part of the partnership, FCCA recognizes PPI Group as the premium company of choice to produce and deliver the highest-quality videos for its members’ needs.
The partnership between PPI Group and the FCCA will benefit the destinations by providing a way to incorporate video marketing services into their strategy with the cruise lines. This will fill a niche not just for the Caribbean, but for all cruise industry partners, as video is one of today’s strongest marketing tools.
“PPI Group and the FCCA have had a long-standing relationship and we look forward to continuing that partnership,” said Bill Panoff, president and CEO of PPI Group. “As pillars in the cruise industry, we share a common goal of constantly improving and enhancing the industry and the lives it touches throughout the region, and we hope to achieve this mission through our specialized video content and the audiences it reaches.”
PPI Group’s Broadcast Operations Division is a team of creative, talented, and experienced producers and editors who are dedicated to successfully reaching a targeted audience. Its award-winning, custom programming includes commercials, sales promotions, destination features, luxury programs, shore excursion experiences, and product marketing. Its in-house, state-of-the-art digital video facility affords the ability to produce high-quality content that offers the best value within specific brand guidelines.
Each team member brings skills and experience in various disciplines including videography, editing, motion graphic design, audio engineering, creative writing, and storyboard scripting.
“The FCCA is proud to again partner with PPI Group, and we look forward to helping our Caribbean and Latin American partners benefit from this initiative,” said Michele Paige, president of the FCCA.
Previously, PPI Group served as the FCCA’s media sponsor for Cruise Shipping Miami (CSM) in 2015. The event, held annually in March, is an international exhibition that brings together cruise line personnel and industry stakeholders for a week of networking, sourcing and information. In addition, PPI Group partnered with the FCCA as the association’s exclusive media partner in 2014 for the FCCA Conference & Trade Show, which was held in St. Maarten. Prior to that, PPI Group was publisher of the FCCA’s special 40th anniversary publication.
