Norwegian Cruise Line Hires Former Patrón, Bacardi, and Wheels Up Executive to Lead Marketing
Norwegian Cruise Line is turning to one of the consumer branding world’s most experienced marketing executives as it continues expanding its fleet and investing in its Caribbean vacation experience.
The cruise line has appointed Lee D. Applbaum as its new Chief Marketing Officer, effective July 6, bringing aboard an executive whose career has included leadership roles with premium brands including Patrón Tequila, Bacardi, Grey Goose and private aviation company Wheels Up.
The appointment comes during a period of significant growth for Norwegian Cruise Line, with new ships on the way, continued investment in its private island in The Bahamas and a growing emphasis on the Caribbean as one of its signature vacation regions.
Full story Norwegian Cruise Line Hires Former Patrón, Bacardi, and Wheels Up Executive to Lead Marketing
