Virgin Voyages, TikTok to host “one of largest creator activations at sea”
Virgin Voyages is teaming up with TikTok to launch the largest “Creator Voyage” to date: a full ship takeover, bringing more than 1,000 creators and their guests onboard Scarlet Lady for a three-night sailing from Miami to Bimini from April 19-22.
“At a time when creators are reshaping how people choose where to go, what to experience and how to spend their time, Virgin Voyages is leaning in – not as a backdrop for content, but as a brand designed for it,” the adults-only cruise line said in a press release.
It’s being called the “largest creator activation in Virgin Voyages’ history” – five times the scale of any previous sailing, and built from the ground up alongside TikTok.
Virgin Voyages, TikTok to host “one of largest creator activations at sea”
