Princess Cruises Introduces “POURS,” a Signature Beverage Collection Reimagining Premium Cocktails and Wellness-Forward Zero-Proof Creations
Princess Cruises announces the launch of POURS, a completely refreshed, signature beverage program that enhances the onboard guest experience through a curated selection of balanced founder-led premium spirits and innovative zero-proof and nonalcoholic beverage offerings.
Launching fleetwide this summer and replacing the former Love Line Collection, POURS beverages represent an evolution in both design and guest experience, uniting curated cocktails, wines, beers, and new wellness‑inspired zero‑proof creations under one cohesive, modern identity.
“POURS is about meeting our guests wherever they are in the moment,” said Sami Kohen, Princess Cruises Vice President of Food and Beverage.
