Holland America Line is investing in ships, shores and sustainability, says Beth Bodensteiner
The brand’s president explains why partnerships, listening to guest feedback, focusing on decarbonisation and investing to improve everything from ships to private island destinations is crucial for driving future success.
When Beth Bodensteiner’s young children first saw the water surrounding Holland America Line’s private Bahamian island RelaxAway, Half Moon Cay, they were completely awestruck.
“They thought we must have dyed the water – they just couldn’t believe it could be so crystal-clear and such an amazing blueish-green colour in real life,” she says.
Full story Holland America Line is investing in ships, shores and sustainability, says Beth Bodensteiner
