AmaWaterways aims to stand out with new logo
It’s a new year, bringing with it a new look for AmaWaterways. The river cruise line has swapped its crown logo with blue shades for an abstract “A” and blush color.
CEO Catherine Powell, who is approaching her one-year anniversary with AmaWaterways, said the change reflects an evolution of the brand.
“Our new look is warm, genuine and less staged, because that’s who we are,” Powell told Travel Weekly.
Full story AmaWaterways aims to stand out with new logo
