Signature reports steady rise in cruise sales. Only contemporary cruises is underperforming 2024

Just about every cruise segment this year is outperforming 2024 numbers, according to Signature Travel Network.

At its recent Owners’ Meeting, newly minted president Karryn Christopher shared that the network is up 8% in same-store sales versus the same time last year.

Diving into those numbers, however, reveals that numbers are up nearly across the board. When looking at 2025 year-to-date sales (through July), deluxe and river cruises led the way with a 22% and 19% improvement, respectively, over 2024’s sales.

Christopher also shared that river cruises within the U.S. are actually 28% up over 2024—higher than any other segment.

Full story Signature reports steady rise in cruise sales. Only contemporary cruises is underperforming 2024