Local Cruise Forum established in Svalbard. Three-year project under the leadership of Visit Svalbard

AECO (Logo)Svalbard, Norway, is an important destination for the expedition cruise industry. This offers economic and other values for Longyearbyen and adds to the opportunity for year-round employment in the local tourism sector.

“A collaborative forum for local stakeholders and the cruise industry is exactly what we need to ensure local value and “smooth sailing” in the summer season”, says Frigg Jørgensen, Executive Director of AECO.

Cruise tourism is and will be an important part of Svalbard’s tourism.

Some challenges related to visitor management capacities, coordination and information have however been identified. These can be solved to a large extent through cooperation and good planning, so that the arrival of cruise tourists is a positive experience for the local community.

The Svalbard Cruise Forum has been established under the leadership of Visit Svalbard. It is a three-year project that brings together all those involved in tourism in Svalbard, including AECO representing the Arctic expedition cruise operators. One important aim is to streamline the logistics related to cruise tourism in the summer season.

“Collaboration is the key to achieving the common goal of sustainable tourism and local value creation”, said Ronny Brunvoll, CEO of Visit Svalbard.

The kickoff for Svalbard Cruise Forum takes place Wednesday 8 February in Longyearbyen, gathering different stakeholders. Together they will identify their individual and common contributions to achieve the goals of a sustainable destination.

(AECO, Visit Svalbard)