Global cruise companies look for earliest reentry into China’s market

Viking Sun - The luxury vessel - which was formerly operated by Viking Ocean Cruises - was renamed Zhao Shang Yidun before entering service in Asia (Photo credit China Daily)With China reopening its borders and the gradual recovery of cross-border travel, those in the cruise industry market say they are taking a hopeful look into the earliest possible reopening of China’s cruise market, which was the world’s second-largest before the COVID pandemic struck.

Whereas the nightmare of those on board the Diamond Princess at the Yokohama Port in Japan, in which nearly 700 cases of infection were confirmed out of a total of 3,700 passengers and crew, became the epitome of the earliest days of the COVID pandemic, the global industry entered a recovery track in 2022.

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