How Tauck is scaling river and small ship cruising without sacrificing the guest experience
As Tauck moves into its second century, it is expanding its small-ship and river cruise businesses and continues to put the guest at the heart of every decision. Jeremy Palmer tells Susan Parker more.
Tauck celebrated 100 years as a family-owned company in 2025. Although its river cruise and small- ship businesses are younger – at 20 and 30 years respectively – they are both set to grow, says Tauck’s president Jeremy Palmer.
“We are entering Tauck’s second century with a lot of hope for the future. River cruising and small ships are growth areas where we are investing more money.”
The company currently has eight river ships and is adding two newbuilds in both 2026 and 2027. There are also more on the horizon.
“We have incredible demand so we are basically doubling capacity across our total business, with the biggest growth on the Seine and the Douro,” says Palmer.
Full story How Tauck is scaling river and small ship cruising without sacrificing the guest experience
