The Future of Modern Expedition Travel? New Research Says It’s Female
New research offers a compelling window into how women actually feel about adventure travel and what’s driving the surge of women in the wild.
A survey of 2000 Americans, by National Geographic-Lindblad Expeditions, found that, when women think about exploration, 40% say the first emotion they feel is curiosity (not fear or hesitation). And that appetite only grows with time, with more than a third of women reporting they become most curious later in life.
That finding is at the heart of a much bigger story: 66% of women report being interested in adventure, while 73% report being eager to try new things. Two-thirds of women say traditional leisure travel no longer cuts it, and believe travel should fundamentally change how you see the world.
The data proves that women aren’t just ready for that kind of travel, they’re driving it.
Natalya Leahy, CEO of National Geographic-Lindblad Expeditions, is one of the most compelling voices on where adventure travel is headed and why.
She leads the company that pioneered modern expedition travel, and this year marks 60 years since Lars-Eric Lindblad brought the first group of non-scientific travelers to Antarctica on that landmark voyage.
For decades, the company has taken travelers to the Galapagos, Antarctica, and the world’s most remote places, and she has a sharp point of view on what this generation of women wants from exploration and how the industry needs to rise to meet it:
● Why more women are embracing expedition cruising and exploration, and what’s really driving that shift
● How expedition travel is evolving to meet a new kind of demand
● The role of curiosity, learning, and connection to nature in what modern women travelers are actually seeking
● How the next generation of female travelers is redefining what it means to explore the world
(The Future of Modern Expedition Travel? New Research Says It’s Female)
