AI to play “predominant role” in the cruise industry, according to speakers at ICS

Attendees at the International Cruise Summit analysed the challenges facing the industry and considered the new directions it may take as it continues to grow .

Artificial intelligence (AI) is set to play a predominant role in the cruise industry in the coming years, according to insights shared at the 15th edition of the International Cruise Summit, which took place in Madrid, Spain, from 18-19 November 2025.

AI, which is being used by cruise line decisionmakers to optimise numerous processes including itinerary planning, online sales and environmental impact limitation, was a major topic of discussion.

Full story AI to play “predominant role” in the cruise industry, according to speakers at ICS