Ambassador Cruise Line Agrees Three-Year World Indoor Bowls Sponsorship Deal. Cruise Line becomes World’s Largest Sponsor of Indoor Bowls
Ambassador Cruise Line has today announced a Partnership agreement that will see the affordable quality cruise line become Title Sponsor for the World Bowls Tour’s top-tier tournaments for the next three years.
Incorporating three International competitions – the Scottish International Open, the UK Open (a new event) and the pinnacle of the World bowls calendar, the World Indoor Bowls Championships – the new agreement follows the affordable quality cruise line’s successful sponsorship of The Ambassador Cruise Line 2025 World Indoor Bowls Championships, which took place from 10 – 26 January 2025.
With more UK regional departures than any other cruise line, World Bowls’ all-new sponsor provides authentic adult-only experiences to the 50-plus market combined with a selection of multi-generational itineraries. Famed for offering the ‘warmest welcome at sea’, the year ahead will see Ambassador guests enjoy year-round no-fly cruises departing from ports across the UK and a fly-cruise Caribbean programme, which will debut in Winter 2025/26.
Following the sponsorship announcement, Ambassador Cruise Line’s Chief Marketing Officer, Gordon Nardini, said: “We’re delighted to build on the success of our 2025 World Indoor Bowls Championships sponsorship by becoming Title Sponsor of the World Bowls Tour’s trio of top-tier tournaments. It’s clear that many within the bowls community share a strong affinity with cruising, and this new agreement offers Ambassador a fantastic opportunity to connect with an audience that values the same sense of camaraderie, community and adventure that lies at the heart of what we do.
“It goes without saying that the team at Ambassador is incredibly proud to embark on this new Partnership. We’re looking forward to meeting bowls fans old and new at these events, engaging them through exciting experiential activations as we introduce them to the ‘warmest welcome at sea’. This partnership is a perfect fit – one that unites two great British leisure experiences and opens the door to unforgettable memories both on land and at sea.”
Gordon Woods, Director of the World Bowls Tour, said: “We could not be more excited to welcome Ambassador Cruise Line as the title sponsor for our three world class indoor bowls events for the next three years. Their enthusiasm for the sport as well as their affinity with the audience that we attract make them a perfect fit for us and we are grateful to Potters Resort for negotiating the deal to not only include the World Indoor Bowls Championships at Potters, but also the Scottish International Open, as well as our new UK Open Championship.”
John Potter, Proprietor of Potters Resorts, said: “We’re delighted that Ambassador Cruise Line has extended their title sponsorship of the World Indoor Bowls Championships for a further three years. Their unique position in the cruise industry makes them a natural partner, and we look forward to hosting the Ambassador team at the Resort.”
The 17-day World Indoor Bowls Championships will return to Potters Resorts Hopton-on-Sea in Norfolk in early 2026. It sees the best players from around the globe compete at the ‘home of bowling’ for four separate titles: the prestigious World Singles Championship, the World Pairs Championship, Mixed Pairs World Matchplay Championship and the Ladies World Matchplay Championship.
About the World Bowls Tour
The World Bowls Tour is an International Organisation which promotes bowls worldwide and organises competitions, including the World Indoor Bowls Championships. Its partner organisations, the Professional Bowls Association and International Indoor Bowls Council, run qualifying competitions for their players to qualify for WBT events.
(Ambassador Cruise Line Agrees Three-Year World Indoor Bowls Sponsorship Deal. Cruise Line becomes World’s Largest Sponsor of Indoor Bowls)
