A New Immersive Weekend Of Cruise Inspiration To Take Place At Allianz Stadium, Twickenham In March
Sailawaze Live has officially announced its inaugural show will kick off on 22 & 23 March 2025 at the Allianz Stadium, Twickenham.
This immersive weekend is set to revolutionise the way consumers discover new cruise brands and visualise their next cruise experiences together.
The two-day interactive event is an incredible opportunity for cruise brands from across the world to engage with holidaymakers by offering activations which align to the experiences they offer at sea. Including, the first ever Zip Line across the Allianz Stadium, Twickenham, abseiling from the stadium, MTB track, Parkour, climbing walls, surf and ski simulators, a go-kart track, live kitchen cook-offs and a VR theatre. There will also be a seminar stage covering all elements of the industry, including luxury, river, expedition, family, LGBTQ+ etc.
Sailawaze Live is aimed the 40–60-year-old ‘yet-to-cruise’ market across London and the South East, whilst Family Traveller Live, which is taking place on the same weekend, is set to attract an affluent family audience with children between 5 – 15 years old.
The price point for entry has been competitively benchmarked against other family days out to ensure it drives a high attendance, with the weekend expected to attract over 20,000 holidaymakers with purchasing intent. Early bird tickets available from £55 (for a family of four) and kids under 5 go free. Individual tickets to both shows are priced at £15.
A selection of cruise brands confirmed include: Norwegian Cruise Line, Viva Cruises, Ambassador Cruise Line and Paramount Cruises, in conjunction with New Orleans Tourist Board. Other travel brands already signed up include, Visit Florida, Seychelles Tourism, Ottawa Tourism, Visit St Pete Clearwater, Audley Travel, Trailfinders, Simpson Travel, Experience Travel, JA Resorts and H Hotels.
Many more activations and sponsor opportunities are to be released over the coming weeks, giving brands the face-to-face opportunity to inspire affluent travellers through a weekend of family fun.
Rochelle Streater, Managing Director at Sailawaze: “We founded Sailawaze in order to break the historical myths of cruising. Sailawaze Live gives our Cruise partners the opportunity to showcase the incredible experiences available onboard, and via excursions during a cruise vacation. There are so many incredible wellness, adventure, entertainment and food and drink offerings on cruise ships these days. We want to bring those to life at Sailawaze Live. We aim to help change the perception of the industry, and encourage those who have yet to take a cruise vacation to book there and then. We will be marketing this part of the event separately from Family Traveller Live. Targeting the 40-60 year old demographic. There will be seminars and activations covering all elements of the industry, including luxury, river, expedition, family, LGBTQ+ etc.”
Andrew Dent, Founder & CEO of Family Traveller and Sailawaze comments on the popularity of the event so far: “The fact that some of our marquee activations including the Zip Line and Abseiling have nearly sold out after just three days of public release, goes to show the appetite there is for this sort of day out from those considering a cruise holiday. In a world of digital and AI, our show gives travel and cruise brands the opportunity to connect directly with their customers. We look forward to welcoming everyone to Allianz Stadium, Twickenham at the end of March 2025.”
For any cruise industry partners or destinations there are multiple opportunities for getting involved. From exhibiting, sponsoring an activation, participating in the panel discussions, hosting a food/ wine experience in the demo kitchen. The show’s target demographic is household income over £75,000 and catchment area includes 3 million households within a 90 minute drive from Twickenham including Southampton and the South Coast
Marketing teams looking to capitalise on the iconic Allianz Stadium venue, can also purchase advertising slots on the stadium jumbotron screens, which can be used for running TV adverts or digital advertising.
Finally, it wouldn’t be a trip to the Allianz Stadium, Twickenham without some rugby thrown into the mix. Across the weekend visitors can book stadium tours and visit the World Rugby Museum.
(A New Immersive Weekend Of Cruise Inspiration To Take Place At Allianz Stadium, Twickenham In March)
