Starboard and Princess Cruises Expand Retail Partnership
Starboard, the company that is reimagining retail for vacation brands, on June 2, 2026 announced an expansion of its partnership with Princess Cruises, extending Starboard-managed retail experiences across half of Princess’s global fleet.
The expanded agreement builds on the successful launch of Starboard’s curated retail experiences aboard Star Princess last fall, marking a new chapter in the companies’ collaboration.
“Retail plays a meaningful role in how guests connect with our ships,” said Rodrigo Llaguno, Princess Cruises Chief Operating Officer.
Starboard and Princess Cruises Expand Retail Partnership
