China Consolidates Cruise Business as it Looks to Expand Domestic Market

The China Tourism Group reports that it will be leading an effort to boost the cruise ship market that includes the consolidation of the management of the various brands that have been launched in China.

It is one of several initiatives by the Chinese government to consolidate industries where it sees strong potential but believes have lagged in performance.

A new company called Huaxia was launched as a subsidiary of China Tourism and China COSCO Shipping Group, and it will be responsible initially for the management of five of China’s cruise ships.

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