Viking gearing up for ‘big’ cruise tourism wave
International cruise line Viking said it believes the growth potential of the cruise tourism market is big in China, and it is making further investments to seize business opportunities emerging in the country.
The company said it is optimistic about the long-term prospects of the Chinese cruise tourism market for both sailings departing from China and those operating in Europe, and bookings have been rosy so far this year.
“We are doing long-term thinking. That’s why we are in China now, as we think this is a good time to invest further in China. We see a huge potential,” said Torstein Hagen, founder, chairman and CEO of Viking.
Full story Viking gearing up for ‘big’ cruise tourism wave
