Positive statements improve views of cruise industry, study says

Oceankaj Cruise Terminal in  Copenhagen (Courtesy Copenhagen Malmö Port)Cruise Copenhagen has released the results of a study which sought to investigate ways for bolstering public support for cruise tourism in Copenhagen, showing that positive statements about the cruise industry and its impact improved previous perceptions.

The study employed a survey methodology, dividing the sample into two groups. One group received the survey without any additional information, while the other group was presented with one or two positive statements about the cruise industry in Copenhagen and in general.

Key questions were formulated, and respondents answered using a five-point scale.

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