Norwegian Cruise Line donation helps ASTA boost recruitment efforts
ASTA is using Norwegian Cruise Line’s $250,000 donation to attract new talent, said ASTA CEO Zane Kerby at the ASTA Global Convention here (Puerto Rico Convention Center).
The goal, he said, is to recruit “hundreds, if not thousands” of new travel advisors.
NCL announced its donation last fall and said the funds were meant as an investment in an important sales channel to the cruise line.
Kerby said ASTA is using targeted marketing to drive potential advisors to its resources on becoming an advisor, like the free “Career Overview: Becoming a Travel Advisor,” and the “Roadmap to Becoming a Travel Advisor” course.