Carnival Corporation Announces Strategic Partnership with A+E Networks®
Carnival Corporation & plc today announced an expansion of its O·C·E·A·N™ (www.ocean.com) original content portfolio with the premiere of “Good Spirits™” on FYI™ beginning Thursday, February 16 at 6 p.m. ET and A&E® on February 20 at 2 p.m. ET.
“Good Spirits” joins pioneering cocktail chef Matthew Biancaniello as he sails the globe on the company’s world leading cruise lines in search of extraordinary everyday people, sharing the stories of spirits and collecting farm fresh, native ingredients to inspire one-of-a-kind cocktail creations.
The 30-minute, 10-episode series is the fourth originally produced program in Carnival Corporation’s growing portfolio of inspiring experiential content, following the debut of three TV series that currently air on major broadcast networks on Saturday mornings being viewed by millions each week.
“The first three series that launched in the fall have resonated strongly with viewers and the experiential content strategy is generating the intended results — which is to showcase that cruising is a great vacation experience while increasing interest and intent to cruise,” said John Padgett, chief experience and innovation officer for Carnival Corporation. “Expanding the diversity of our content while extending into an evening time slot allows us to showcase our diverse portfolio of vacation experiences to an entirely different group of viewers.”
Custom short-form vignettes will showcase how-to drink recipes inspired by each new episode. These vignettes will debut on air and natively across the FYI social and digital platforms throughout the series’ 10-week run. Also coinciding with the series, Carnival Corporation and A+E Networks® will launch a sweepstakes offering audiences a chance to win a seven-day cruise for two.
“We are thrilled to be working with Carnival Corporation on this unique partnership,” said Jim Hoffman, EVP of Strategic Initiatives, A+E Networks. “‘Good Spirits’ fits perfectly at A+E Networks® where our diverse portfolio of brands reaches a young, upscale audience with premium, original content across multiple platforms.”