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It’s been six months since Azamara began a new cruising chapter with new owner, Sycamore Partners. Since then, the upscale line, founded in 2007, has successfully restarted operations, acquired a fourth ship, is revitalizing its fleet and has worked to retain loyalty from past guests and travel advisors. (travelagentcentral.com)
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Azamara is pleased to reveal its return to South Africa this winter, as the country reopens international cruising in South African waters and ports. (more…)
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Azamara is pleased to announce that premier retailer at sea, Starboard Cruise Services – an LVMH Moët Hennessy company – is now the fleetwide retail partner for the destination-focused cruise brand. (more…)
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Lardizabal will be leading the charge of the brand’s North America sales organization alongside cruise industry experts: Katie Gerhard, AVP of sales, East; Lori Goldspiel, AVP of sales, West and National Accounts; Kevin Regan, AVP of global charters and incentives. (cruiseindustrynews.com)
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Azamara is pleased to announce the launch of its Europe 2023 deployment across its full fleet of ships for the first time: Azamara Pursuit®, Azamara Quest®, Azamara Journey® and new addition, Azamara OnwardSM. (more…)
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Azamara today (July 26, 2021) announced that Azamara Quest® was the first of its ships to depart from Glasgow’s Peel Port (King George V Dock), on the afternoon of July 26th, following thirteen months docked in the Scottish city. (more…)
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Azamara is pleased to reveal 22 European itineraries and three new land explorations for the brand’s fourth ship, “Azamara Onward”. (more…)
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Azamara is pleased to reveal the brand’s ‘Explore Well at Sea’ program ahead of the line’s return to service in August. (more…)
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Azamara is pleased to announce that “Azamara Quest” will return to the high seas beginning August 28, 2021 with five back-to-back Country-Intensive Voyages and one classic Mediterranean sailing; each seven-days in length and a total of 18 late-night stays in port, including Santorini, Rhodes and Heraklion, Greece. (more…)
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Azamara today announced the name and vessel handover of its new ship, Azamara Onward. The vessel handover, which took place on March 15, 2021, coincides with Azamara’s transition into an independent brand and cruise company. (more…)
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Royal Caribbean Group today announced it completed the sale of its Azamara brand to Sycamore Partners, a private equity firm specializing in consumer, retail and distribution investments, in an all-cash transaction for $201 million. (more…)
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Azamara has narrowed down the potential names of its fourth cruise ship after opening up suggestions to the public on its social media accounts. In the running: Azamara Onward, Azamara Forth and Azamara Discovery. (cruisecritic.com)
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Royal Caribbean Group continues to focus on the healthy and safe return to cruising for guests, crew and the communities we visit. (more…)
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Sycamore Partners, a leading private equity firm, today announced that Orlando Ashford has been appointed as the incoming Executive Chairman of Azamara, the upmarket, boutique cruise line dedicated to Destination Immersion® experiences. (more…)
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Royal Caribbean Group (NYSE: RCL) is extending its “Cruise with Confidence” program. (more…)
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Azamara Growth Announcement (January 2021)
Last week, Royal Caribbean Group announced the sale of its three-ship Azamara cruise business to New York-based equity house Sycamore Partners. (more…)
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Sycamore Partners, a leading private equity firm, today announced plans for Azamara, the upmarket, boutique cruise line dedicated to Destination Immersion® experiences, to add a sister ship to the current fleet of Azamara Journey, Azamara Quest and Azamara Pursuit. (more…)
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Royal Caribbean Group today announced it has entered into a definitive agreement to sell its Azamara brand to Sycamore Partners, a private equity firm specializing in consumer, retail and distribution investments, in an all-cash carve-out transaction for $201 million, subject to certain adjustments and closing conditions. (more…)
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Royal Caribbean Group (NYSE: RCL) continues to focus on the healthy and safe return to cruising for guests, crew and the communities we visit. (more…)
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“While we continue to work with the CDC and government authorities around the world towards the shared goal of safely returning to cruising, Royal Caribbean Group will be extending the suspension of some sailings”. (more…)
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Azamara is launching a new masterclass series of on-demand videos aimed at supporting its travel advisor community, according to a statement from the cruise company. The series will provide “much needed destination education and sales boosting modules that will coach travel advisors to optimize their business”. (cruiseindustrynews.com)
“We will get out of this (COVID-19), and when we do, this (cruising) is something people will need even more, to get that joy back in their life, to keep their minds expanding, and we will be there for them,” said Carol Cabezas, chief operating officer for Azamara. (cruiseindustrynews.com)
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“Our primary goal continues to be a healthy return to service for our guests, crew and the communities we visit.” (more…)
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For all bookings created by November 30, 2020, guests have the flexibility to cancel their cruise up to 48 hours prior to sailing and receive a full credit of the cruise fare paid for a future cruise through April 2022 and May 4, 2022 for Celebrity Cruises. (more…)
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Destination-focused Azamara introduced new itineraries for the latter part of 2022 and first quarter 2023. The voyage line-up includes more than 80 new itineraries with 170 overnights and 300 late night stays in port. (travelagentcentral.com)
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Following the success of Azamara’s first-ever virtual consumer event for its high performing advisors earlier this month, the brand will continue the series on Thursday, June 25 for Virtuoso agencies, where travel advisors will be encouraged to invite their top clients to join the festivities, according to a press release. (cruiseindustrynews.com)
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Azamara president and CEO Larry Pimentel resigned on Wednesday. His resignation came among the announcement that Azamara parent company Royal Caribbean Cruises Ltd. (RCL), according to Reuters, laid off or furloughed 26 percent of its workforce in the U.S.—that number equates to about 1,300 of its 5,000-plus employees. (travelagentcentral.com)
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Azamara has announced the 10-year anniversary of its destination immersion programming. Celebrating on Oct. 8, 2020, for one night only, Azamara will have all three of its ships in Koper, Slovenia, the Quest, Journey and Pursuit, and create one of its AzAmazing evening events. (cruiseindustrynews.com)
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Azamara is excited to announce its expanded partnership with World Wildlife Fund (WWF) — the world’s leading conservation organization — which will see a new collection of “People to Planet Voyages and Excursions”, offering guests a unique way to connect and give back to the Earth. (more…)
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Azamara, in partnership with PerryGolf, will offer a total of 24 worldwide golf voyages, including play at more than 70 marquee courses in 23 countries, as part of its upcoming 2020/2021 itineraries. (travelagentcentral.com)
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