River cruising the Century way
David Fredericks explains why Century Cruises is introducing its own luxury product to European waters after decades operating river cruise vessels in the region for other brands.
For more than three decades, Century Cruises has been one of China’s leading river cruise operators. While the brand’s name might not be familiar across Europe, the company has a long history operating vessels for some of the river cruise industry’s biggest brands.
Now, following a strategic shift to a business-to-consumer model, Century Cruises is bringing its own luxury brand to European waterways with the launch of its new ship, Century Star.
Full story River cruising the Century way
