MSC Cruises Names Ricardo Casco As Vice President Of Strategic Accounts In The U.S.
MSC Cruises announced today (October 1, 2026) that Ricardo Casco has joined the company as Vice President of Strategic Accounts, U.S.
In his new role, Casco will have oversight of MSC Cruises’ strategic accounts portfolio, leading the development and growth of key partnerships while driving commercial performance across a range of the company’s key Travel Advisor partners. He will report directly to Erin Douglas, Senior Vice President of Trade Sales, MSC Cruises USA.
Douglas said: “As we continue to build on record-breaking trade sales performance and expand our presence in North America, Ricardo’s extensive leadership experience, strategic mindset and proven track record of driving commercial success make him an outstanding addition to our team. We are excited to welcome him to the team and look forward to the impact he will have on our travel advisor community and our broader trade business.”
Casco is a global sales and strategy leader with more than 20 years of experience driving growth, building partnerships and leading high-performing teams across domestic and international markets. Throughout his career, he has held leadership roles with global organizations including Avis Budget Group, Discovery Communications and LATAM Airlines.
Most recently, he served as Vice President of Sales at Avis Budget Group, leading initiatives focused on revenue growth, customer acquisition and strategic partnerships.
Casco said: “Travel Advisors are an essential part of the company’s success, and I look forward to working closely with our valued partners to create new opportunities to support their continued growth with MSC Cruises. Together, we will build on MSC Cruises’ strong foundation and help more guests discover the exceptional experiences our ships have to offer.”
Casco’s appointment further reinforces the company’s commitment to the Travel Advisor community. The addition of a dedicated leader overseeing strategic accounts strengthens MSC Cruises’ ability to support its important trade partners, while ensuring advisors have direct access to the resources, collaboration and leadership necessary for growth and success.
With continued investment in its trade organization and expanding presence in North America, MSC Cruises remains focused on empowering travel advisors and deepening the partnerships that have helped fuel the company’s growth in the U.S. market.
(MSC Cruises Names Ricardo Casco As Vice President Of Strategic Accounts In The U.S.)
