Princess Cruises Becomes First Global Cruise Line to Launch AI-Powered Cruise Planning App For Large Language Models
Princess Cruises becomes the first global cruise line to launch a native app in ChatGPT, bringing trusted, real-time cruise planning directly into the leading AI platform.
The new Princess Cruises app puts the brand at the forefront of LLM-powered cruise discovery while keeping travelers connected to Princess’ booking ecosystem.
“There is a broader shift in travel discovery as consumers increasingly use generative AI not simply to find information, but to help evaluate choices and plan increasingly complex trips,” said Neena Vicente, Princess Cruises Vice President of Digital Commerce and Experience.
