Global Cruises Launches Sapphire, Its New Luxury Brand for Destination Experiences

Sapphire introduces a new approach to destination discovery centered on uniqueness, authenticity, access and meaningful human connection.

Cruise line partners, industry colleagues, local creators and members of the Global Cruises team gathered to celebrate the launch through an experience that brought the Sapphire vision to life with flamenco, regional gastronomy, Meet the Makers encounters and authentic connections with local culture.

Guided by the promise “A Lens on the Extraordinary,” Sapphire was created around three essential principles: uniqueness, authenticity and access.

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