Generation X is getting onboard with river cruising
Separate research conducted by Tauck and Globus is showing that Gen X is the prime market for guided tours — now in their late 40s to early 60s, they’re at the busiest point of their lives with the most spending power.
Traditionally, river cruises have been thought of as a vacation for a more mature traveler. But AmaWaterways, Riverside Luxury Cruises, Amadeus River Cruises, Avalon Waterways, Uniworld Boutique River Cruises and Viking all say that Generation X travelers are booking more cruises than they were a few years ago.
The generation accounts for 20% of bookings for Globus brands, including Avalon, said chief marketing officer Steve Born; Gen X sales have grown 15% in the last year alone.
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