Getting to Know VIVA Cruises with CEO Andrea Kruse
There was a new entrant at this year’s ASTA River Cruise Expo. Though its already spent eight years sailing the rivers of Europe, VIVA Cruises is still not well known among North American travel advisors.
That’s something co-founder and CEO Andrea Kruse would like to change. Thus, the brand’s presence at this year’s River Cruise, which Kruse said was very successful and for sure, VIVA will be back next year.
To get to know more about VIVA, TMR caught up with Kruise in Miami at the 2026 Seatrade Cruise Global conference.
Full story Getting to Know VIVA Cruises with CEO Andrea Kruse
