Australians set new record for cruise holidays
The number of Australians taking holidays at sea has surged to record highs, reaching 1.45 million people in 2025, according to figures released today by Cruise Lines International Association (CLIA).
The result is a 9.5% increase on the 1.32 million Australians who cruised in 2024 and overtakes the previous record of 1.35 million set in 2018.
CLIA’s annual Source Market Report for 2025 shows Australia remains one of the world’s most enthusiastic cruise markets, with more than one in 20 Aussies taking a cruise last year. However, the data also confirms industry warnings that cruise fans are increasingly flying to other countries to sail, as Australia becomes less competitive among world cruise destinations.
CLIA Executive Director in Australasia Joel Katz said new levels of innovation among cruise lines and a strong focus on value for money were helping to drive Australia’s growing love of cruising.
“The number of Australians cruising is at record levels, and with around 80 new ships coming online worldwide over the next decade, this passion can only rise,” Mr Katz said. “However, Australia is struggling to attract ships to our own waters because of regulatory uncertainties and rising costs, so we are becoming uncompetitive as a destination and losing tourism to other countries.
“Cruising contributes $7.32 billion a year to the national economy and supports more than 22,000 Australian jobs, so it’s vital that we bring together Federal, State and Territory governments under a national action plan – so we can create greater regulatory certainty, restore Australia’s competitiveness, and attract more cruise tourism.”
CLIA’s report shows most Australians still prefer to sail within Australia, New Zealand and the South Pacific, but the portion who choose to sail in other parts of the world has risen to almost 20%. A total of 286,000 Australians cruised outside the local region in 2025, a 17% increase on the previous year.
Despite this trend, local cruising remains strong. While the number of ships sailing locally has declined due to regulatory uncertainties and rising costs, an increase in shorter itineraries has allowed more people to sail. A total of 1.16 million Australians cruised within Australia, New Zealand and the South Pacific last year, an increase of 8%.
Meanwhile, the average age of an Australian cruise passenger continues to fall as cruise lines attract younger generations. The average age in 2025 was 47.3 years, down from 48.4 the previous year, and more than one third of cruisers were aged under 40.
Key findings from CLIA’s 2025 Source Market Report for Australia
(Australians set new record for cruise holidays)
