How AROYA Cruises is advancing the Arabian cruise market
Lars Clasen explains how Cruise Saudi and its cruise line, AROYA Cruises, are pioneering a new era of tourism in Saudi Arabia to transform the kingdom into a premier global cruise destination.
Famed as the home of the two holiest cities in Islam, natural attractions like the biodiverse Red Sea and Asir Mountains, Unesco World Heritage sites, contemporary cities and warm Hafawa hospitality, the Kingdom of Saudi Arabia aims to become one of the world’s top tourism destinations by 2030.
Launched in 2021 by the state-owned Public Investment Fund as part of the kingdom’s Vision 2030 strategy, Cruise Saudi has been tasked with developing 10 cruise destinations by 2035 and reaching 1.33 million passengers by 2037.
“Our mandate was to build a full cruise ecosystem from the ground up,” says Lars Clasen, CEO of Cruise Saudi.
How AROYA Cruises is advancing the Arabian cruise market
