Heineken to launch destination-driven strategy for cruise market

Available brands will be customised for operators to reflect regional tastes across different itineraries.

Heineken is set to adopt a new destination-driven portfolio strategy for the cruise market, designed to reflect regional heritage and flavour profiles across different itineraries.

The company has expanded its portfolio with additional brands and draught solutions to match this realigned strategy. The Heineken brand will remain central to its cruise offering, now supported by a wider selection of beers chosen to match specific itineraries and passenger demographics.

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