Royal Caribbean Group Rolls Out New Points Choice Loyalty Program
Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests the freedom to earn points across any of its three brands and apply them where they matter most, regardless of the ship they’re sailing.
At a time when many loyalty programs are reducing benefits, Royal Caribbean Group is charting a different course—enhancing the experience for its most devoted guests with benefits that make loyalty more rewarding and connected across brands.
Points Choice makes every trip count and every point more meaningful for those who choose to vacation with Royal Caribbean, Celebrity Cruises, and Silversea.
Full story Royal Caribbean Group Rolls Out New Points Choice Loyalty Program
