Travel advisors navigate growth in short-cruise market

Short sailings are hot in the contemporary cruise market, with lines deploying more — and newer — ships on the long-weekend-style itineraries.

But short cruises are also associated with higher direct booking rates and, due to their lower price point, less advisor commission. As lines offer more of them, agencies are navigating whether or not to focus on selling them.

Cruise Planners is among those encouraging their agents to sell more short sailings, in order to capture new-to-cruise customers who gravitate toward them.

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