Norwegian Cruise Line Debuts New Brand Platform, “It’s Different Out Here,” and Launches National Ad Campaign
NCL | It’s Different Out Here Teaser
Today, Norwegian Cruise Line® (NCL) unveiled its new brand identity inspired by its iconic 90s tagline, “It’s Different Out Here,” along with a first look at its new national TV campaign.
The new platform is rooted in NCL’s history as a pioneer in the industry and the creator of “Freestyle Cruising,” which eliminated rigid traditional dining and entertainment schedules and allowed guests to dine where, when and with whom they wish.
NCL defined the cruise industry as we know it today, being the very first company to offer weekly cruises to the Caribbean and the first to have a private island – Great Stirrup Cay in the Bahamas.
