Boat Bike Tours Adds North America Sales Development Manager

Boat Bike Tours, the leading operator of cruise-and-cycle tours in Europe, has hired Kristen Babis as Sales Development Manager for North America.

With bookings from the U.S. and Canada making up the fastest growing segment of Boat Bike Tours’ business, Babis will focus on outreach to travel advisors across the two countries to boost awareness of the company’s offerings.

Based in Amsterdam, Boat Bike Tours has opened an office in Fairfield, Connecticut, in recent years and expanded its support and offerings to North American clients.

“We’re thrilled to have Kristen, with her 20 years of sales experience, join the team in our North American office,” said Jana Tvedt, Director of Sales, North America for Boat Bike Tours. “Bookings from the U.S. and Canada have been largely by word of mouth so far, but we see tremendous potential to grow our presence here. With Kristen’s help, we’ll work hand in hand with our partners in the agency community.”

“To me, sales has always been about building and nurturing long-lasting relationships, so I look forward to connecting with travel advisors and introducing them to our tours,” said Babis. “We offer a unique experience that immerses guests in the places we visit and cultures we encounter in an up-close way, and we offer great variety and value – there’s something for everyone.”

Boat Bike Tours’ five- to 15-day itineraries blend relaxation and adventure, and fit a variety of interests, from historic cities and landmarks to picturesque natural landscapes and the world’s best wines.

Traveling by boat and bike takes guests beyond tourist hotspots, allowing for intimate and authentic connections with local people, culture and nature. The company’s fleet includes 50 unique barges, motor yachts and sailing ships that serve as floating hotels, many of which are perfect for group bookings. And biking styles include guided for casual riders and independent for seasoned cyclists, with touring bikes, e-bikes and even mountain bikes in some destinations.

With its variety of boating and biking styles and comfort levels, Boat Bike Tours offers competitive pricing, and advisors earn commission on every booking.

Babis has experience in both B2C and B2B sales, and will offer personal support to travel advisors, researching questions for them and their clients, sharing marketing materials like brochures and email content, holding educational webinars and representing the company at trade shows.

(Boat Bike Tours Adds North America Sales Development Manager)