Norwegian Cruise Line Launches Breakthrough Campaign For Its Private Island Transformation On Great Stirrup Cay In The Bahamas
Great Stirrup Cay | Escape To The Great Life
Norwegian Cruise Line® (NCL) recently unveiled additional details for its transformed private island in the Bahamas, Great Stirrup Cay, via a breakthrough integrated 360-campaign led by fast-growing indie creative advertising agency Super Nice.
The campaign, titled “Escape to the Great Life,” kicked off on July 29, 2025 and included a full-funnel strategy spanning TV, digital, OOH, experiential, and social — tapping into a cultural insight that deeply resonated: the universal need to break away from everyday life.
A Transformed Private Island & a Call to Escape
As part of a multi-year transformation, NCL is turning one of its most beloved private Caribbean destinations into an all-new island experience with soon-to-debut guest attractions and more family offerings, headlined by a nearly six-acre Great Tides Waterpark opening in summer 2026.
