Cruise guests increasingly seek private, premier shore excursions

Amid record-high spending for onboard and shoreside experiences since the pandemic, demand for premier and private shore excursions has reached new heights.

Guests are increasingly seeking to spend time on land in a comfortable setting with only their immediate travel companions. That often means a private car rather than a tour bus and an itinerary tailored to their particular needs and cravings.

Shore Excursions Group CEO Paul Kiritsy said that trend is growing in Europe in particular.

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