CLIA’s New Marketing Targets Apprehensive Cruisers
Look for a new “Cruise Actually” social media campaign from CLIA (Cruise Lines International Association), designed to assist both travel advisors and their clients.
Taking inspiration from the “Love Actually” movie, it’s been conceived to better reflect the joy of cruise travel and also dispel anxieties and misconceptions about what a cruise vacation is all about. That’s particularly important for advisors and cruise lines alike in attracting first-time cruisers.
On Wednesday, Charles Sylvia, vice president, industry and trade relations, CLIA, unveiled initial plans for the new campaign in talking to 1,000 travel advisors attending the annual Cruise360 conference at the Broward County Convention Center in South Florida.
Full story CLIA’s New Marketing Targets Apprehensive Cruisers
