Virgin Voyages Celebrates Earth Day, Releasing 2024 Impact Report and Purpose-Driven Programming
Charting the course to “Create an Epic Sea Change for All,” Virgin Voyages is an irresistible travel brand focused on delivering award-winning sailing experiences while making a positive impact.
In honor of Earth Day and the incredible seas it navigates everyday, Virgin Voyages is releasing its 2024 Impact Report and unveiling further details about its highly anticipated Celebration Voyages.
The upcoming Celebration Voyages from Miami, Athens and Lisbon will feature three of Virgin Voyages’ most beloved brand partners – Red Flower, Yellow Leaf Hammocks and Intelligentsia Coffee – the masterminds behind some of the brand’s signature onboard products. Together they’ll offer Sailors rare behind-the-scenes workshops, hands-on demonstrations and opportunities to connect with the founders and creators themselves.
“Our Celebration Voyages are love letters to the places, people and passions that shaped who we are,” said Jamie Douglas, Director of Innovation and Immersive Experiences. “We’re thrilled to showcase these partnerships that unite luxury with purpose, proving that memorable travel experiences can also be mindful.”
Through curated experiences, interactive moments and inspiring stories, Virgin Voyages will highlight its partnerships, initiatives and values that ignite the brand.
Here’s a peek at what Sailors can anticipate.
BOTANICAL BLISS WITH RED FLOWER
Renowned for creating Virgin Voyages’ in-cabin bath and shower amenities, Red Flower founder Yael Alkalay, and brand specialist Erin, will lead Sailors through immersive workshops celebrating Earth’s flora and fauna. The botanical wellness brand, whose products feature natural, healthy, biodegradable and cruelty-free ingredients in refillable dispensers, exemplifies Virgin Voyages’ commitment to reducing single-use plastics.
During the one-hour workshops at The Test Kitchen, Sailors will craft their own version of Virgin Voyages’ signature “Ocean” scent, whip up an invigorating sea salt scrub or mix their own pre- and post-sun botanical care treatment. These sessions offer more than just take-home treasures – they are designed to blend creativity with consciousness and connect Sailors to the therapeutic benefits of plant-based wellness while at sea.
WEAVING CHANGE WITH YELLOW LEAF HAMMOCKS
Yellow Leaf Hammocks founders Joe Demin and Rachel Connors bring their Thai master weavers onboard to shine a spotlight on Virgin Voyages’ iconic balcony hammocks, present in 83 percent of cabins. Each handcrafted piece provides sustainable employment for artisans from rural Thai communities, preserving traditional craft while creating economic opportunity. This collaboration celebrates thoughtful design, global connection and environmental stewardship, all woven into one.
Interactive workshops aboard the Celebration Voyages will teach Sailors the ancient art of hammock weaving. The one-hour class in The Manor provides Sailors with a rare opportunity to see firsthand how the beautiful, durable hammocks are made, and connect more deeply with the people, purpose and passion woven into every thread.
BREWING BETTER WITH INTELLIGENTSIA
Completing the conscious trio is Intelligentsia Coffee, Virgin Voyages’ craft coffee partner, with coffee pro Justin Lacher at the helm. Sailors can elevate their coffee game with “Pour Overs with a View,” featuring special-selection coffees served with expert precision. They’ll learn what makes a truly exceptional cup, exploring topics like water’s surprising role in the process to tropical fruit origins hiding in every bean.
The Grounds Club will also feature a Coffee Concierge Pop-Up where Sailors can sip curated coffee flights and get personalized brewing tips. These sessions transform ordinary coffee breaks into extraordinary sensory journeys, revealing the stories, science, and sustainability practices behind every perfect cup.
Jill Stoneberg, Senior Director of Social Impact and Sustainability at Virgin Voyages, said, “These partnerships represent more than just premium products – they’re living examples of our belief that business can be a force for good. Whether you’re swaying in a hammock that empowers rural communities, enjoying sensorial personal care amenities that are all natural, or sipping coffee sourced with integrity, our 2025 Celebration Voyages showcase everyday luxuries that are also creating a positive impact.”
Beyond the immersive workshops and hands-on demos, Sailors will encounter:
> A Celebration Cocktail by Kettle One with proceeds benefitting Virgin Voyages’ non-profit partners
> Impact Squad opportunities to go ashore with Virgin Voyages’ Crew and take part in a hands-on give-back activity
> Hosted Shore Things with the brand’s senior leaders, immersing Sailors in the local environment, culture and foodie experiences including a reef restoration excursion in Cozumel
> Trivia cards that highlight Virgin’s brand foundations and commitment to making a lasting positive impact
VIRGIN VOYAGES RELEASES 2024 IMPACT REPORT
Earth Day coincides with the release of Virgin Voyages’ 2024 Impact Report, which details the brand’s environmental and social initiatives, progress toward sustainability goals and ongoing commitment to responsible tourism. The report underscores Virgin Voyages’ dedication to transparency and continuous improvement in its journey toward a more sustainable future.
“Our Impact Report isn’t just a collection of achievements – it’s our promise to keep charting a course toward a brighter future for our Sailors, Crew members, partners, oceans and the communities that welcome us,” Stoneberg says.
Dive into our 2024 Impact Report here, and check out how Virgin Voyages is committed to Creating an Epic Sea Change for All.
(Virgin Voyages Celebrates Earth Day, Releasing 2024 Impact Report and Purpose-Driven Programming)
