MXP introduces the MXP self-service chatbot: an Accurate answers powered by cruise-specific data
MXP introduces the MXP self-service chatbot – an AI-powered smart digital assistant designed to elevate the guest experience, streamline onboard operations, and open new opportunities to increase revenue.
Unlike conventional chatbots limited to static Q&A logic, the MXP Chatbot delivers fast, natural, and relevant answers based on real cruise data – and goes one step further by allowing guests to instantly book restaurants, spa treatments, excursions, and more.
Reliable, real-time information – automatically custom-generated for each cruise
Powered by advanced AI and state-of-the-art large language models, the MXP Chatbot is available 24/7 and enables natural, human-like interactions in any language – without requiring translation tools or localized content. It understands what guests are asking and responds accordingly, regardless of phrasing, topic, or language.
To ensure maximum reliability, cruise-specific data is structured separately for each cruise, exported in a format optimized for conversational use, and frequently updated. This approach not only ensures highly relevant answers but also significantly reduces the risk of hallucinations, a known issue with generative AI models and chatbots.
Turning Conversations into Conversions
What sets the MXP Chatbot apart is its ability to move beyond simple dialogue. It actively supports bookings for onboard services, eliminating the need for guests to queue or wait for crew availability. Whether it’s reserving a table, checking today’s schedule, or reporting an issue, the chatbot handles it all – 24/7.
Flexible, Scalable, and Ready to Grow
Due to frequent and dynamic data updates, the MXP Chatbot is always up to date, providing guests with accurate and timely information. Its knowledge base already covers a wide range of topics and can be easily expanded with additional data, making it a scalable solution for any cruise line.
Aneta Ivanovska, Director Artificial Intelligence at MXP summarizes: “With the MXP Chatbot, we’re making guest communication more efficient, personal, and accessible. By enabling instant bookings and accurate, real-time support, it significantly enhances the guest experience – while unlocking new opportunities to drive onboard revenue.”
MXP is the trusted software partner for the global cruise industry, delivering the leading MXP Enterprise Platform tailored specifically for cruise operations.
With over 400 installations across more than 60 cruise brands, MXP has become the go-to solution for increasing revenue, enhancing the guest experience, and supporting end-to-end operations onboard and ashore.
(MXP introduces the MXP self-service chatbot: an Accurate answers powered by cruise-specific data)
