AdventureSmith Explorations Targets Women and Solo Travelers
Women comprise 55 percent of the travelers who book with AdventureSmith Explorations and a recent report by the Adventure Travel Trade Association indicates that more than half of those booking adventure travel are women.
Women are also leading the solo travel trend, with estimates indicating 65 to 70 percent of solo travelers are women. Small-ship expedition cruising is making the most of these rising trends with new women-only bookings and more options catering to solo travelers.
“Generally, when it comes to solo travelers, we’ve seen a lot of interest in bucket-list style itineraries such as the North Pole, Northwest Passage, Greenland, and unique Antarctic routes,” said Todd Smith, AdventureSmith Explorations founder and president.
Full story AdventureSmith Explorations Targets Women and Solo Travelers
