Ambassador Cruise Line unveils 2026/27 season featuring inspiring itineraries and ‘Buy One, Get One Free’ booking offer
Ambassador Cruise Line’s 2026/27 season is now on sale, with the affordable quality, no-fly cruise line continuing to offer guests the ‘warmest welcome at sea’ on itineraries from 22 March 2026 through to 29 March 2027 with full board sailings available from less than £60 per person per night*.
Presented in a 116-page, A4 landscape glossy print brochure that has been sent to Ambassador database subscribers and is also available to download, the new, ‘bigger’ season on Ambassador’s ‘smaller’, (IMO) Tier III energy-efficient fleet includes 37 sailings and seven Festive Events on Ambience and 47 sailings onboard Ambition.
In total, the Ambassador fleet will sail 84 itineraries and call at 146 ports- 27 of which are new – in 48 countries across three continents, while travelling more than 140,000 nautical miles.
From longer durations to the Mediterranean to European city breaks, themed cruises to sailings that take in the Northern Lights and a Solar Eclipse on 12 August 2026, the new season will see Ambience set sail for a fourth season accompanied by her sister ship, Ambition, embarking on her third year of itineraries. These include authentic sailings for the over 50s market to destinations ranging from the British Isles to Scandinavia, the Caribbean, the Americas and more, plus two multi-generational sailings for all the family to enjoy together.
Highlights include two iconic sailings to the Caribbean – the 45-night Ambassador’s Caribbean Adventure including Mexico & Colombia and the 42-night Gems of the Caribbean Sea taking in the all-new destinations of Guadeloupe, Martinique and Dominica – and two extraordinary Solar Eclipse voyages offering guests a rare opportunity to witness this remarkable phenomenon while exploring some of the most stunning regions in the world – the 10-night Multi-Generational Adventure to France & Spain and the Solar Eclipse and the 13-night Iceland’s Land of Ice & Fire and the Solar Eclipse.
The season will also feature a range of shorter sailings lasting from 1 to 4 nights taking in the British Isles and Northern Europe; themed cruise getaways including Back to the 70s, Back to the 80s and Party Nights; and Christmas Market cruises, Christmas & New Year itineraries and seven Festive Events onboard Ambience at Ambassador’s home port of London Cruise Terminal in Tilbury, Essex.
Itineraries have also been curated to ensure Ambassador provides Destination Experiences that will allow guests to truly discover the rich culture, history and natural beauty of the places they visit. Offering a variety of experiences to appeal to all tastes and budgets, these include ports of call to Austefjorden, the gateway to the majestic fjords of Norway; Colon, the gateway to the Panama Canal; Trieste, serving as the gateway to Venice, Italy; and Progreso, which will offer Ambassador guests the opportunity to visit the ancient Mayan ruins of Chichén Itzá in Mexico.
The brochure also includes spotlight features on Ambassador’s Group Holiday and Solo Travel offerings; Speciality Dining, Drinks Packages, onboard entertainment and themed cruises; Home Suite Home, a bespoke service which offers a range of exclusive benefits to those guests booking premium cabin grades; a focus on Ambassador’s charity partnerships; and an overview of Ambassador’s sustainability credentials, given that the fleet is in the top 10%-15% of sustainable ships worldwide and can access some of the world’s best-kept secrets in the most environmentally friendly (and affordable) way possible.
With more ex-UK departures than any other cruise line, the new season features no-fly sailings from London Cruise Terminal, Newcastle Tyne, Dundee, Liverpool, Belfast, Bristol Royal Portbury and Portsmouth, marking Ambassador’s first operation from the region. Offering guests the convenience of embarking on their next adventure from a port that’s close to home, the latest addition to Ambassador’s port offering is set to make sailings even more accessible to a broader section of the population, providing easy embarkation for those residing in the South of England.
As well as sailing from a new port, 2026/27 will also see Ambition move to more sole departures. Following the success of previous seasons, she will no longer operate dual pick-ups in Dundee, Newcastle Tyne and Bristol Royal Portbury, meaning guests in those regions will be able to enjoy more varied itineraries to and from their departure gateway.
Ambassador Cruise Line Chief Executive Officer, Christian Verhounig, said: “Since Ambience sailed for the first time in early 2022, and following Ambition’s inaugural voyage in spring 2023, Ambassador has welcomed over 130,000 guests onboard, completed more than 100 cruises, visited over 60 countries and called at 200 ports, all while adhering to the highest safety and environmental standards.
In that time, we have cemented our position as the preferred cruise company for thousands of people – indeed, 94% of those that sail with us would recommend us to friends and family.
“As we embark on another exciting season here at Ambassador Cruise Line, I am delighted to unveil our range of exciting itineraries for 2026/27 which reflect our commitment to championing maritime traditions while bringing something new to the sector. With no-fly cruising from seven UK ports offering holidaymakers the chance to start their holidays sooner, we’re looking forward to offering the warmest welcome at sea to many more new and returning guests across the season.
“Together with our compelling launch offers, I’m confident that those coming on board in 2026/27 will delight in the truly wonderful hassle-free, authentic and affordable quality cruise experiences they will enjoy with Ambassador; all for the best value.”
2026/27 Launch Offers
To mark the launch of the new season, which runs from 22 March 2026 through 29 March 2027, guests making a booking before 4 December 2024 will benefit from some amazing early booking incentives. These include:
Buy One, Get One Free
Ambassador is offering Buy One, Get One Free on all sailings in the 2026/27 season, subject to availability. The offer will be shown upon booking, with the first guest at full price and second guest travelling for free.
20% off Premium Drinks Packages on Ambassador Fares
As well as the Buy One, Get One Free offer, guests looking to enjoy Ambassador’s Premium Drinks Package – the Expedition Package – will receive 20% off the per day price, reduced from £49.99 per person per day to £37.50 per person per day when booking an Ambassador Fare. This drinks package includes premium wines, premium spirits and cocktails, as well as speciality tea and coffee, non-alcoholic drinks and gratuities.
50% off Single Fares for Solo Travellers
Solo travellers can take advantage of 50% off full single fares on all sailings in the 2026/27 season, subject to availability.
Season Highlights
For the 2026/27 season, Ambassador is offering guests a wide choice of handpicked itineraries that take in some of the world’s most iconic destinations as well as some favourites that are a little closer to home.
New countries introduced in 26-27 include Croatia, Colombia, Costa Rica, Honduras (TBC), Guadalupe (France), Martinique (France), Dominica, Montenegro. New major cities include
Malmo (third largest city in Sweden), Trieste (for Venice), Dubrovnik, Bordeaux, Cartagena (Colombia), Kotor, Zadar, Gdansk and Kiel.
With Ambassador’s Destination Management team designing a range of optional Destination Experiences to help guests make the most of their time in their chosen port of call, selected brochure highlights include:
Solar Eclipse Sailings
Multi-Generational Adventure to France & Spain and the Solar Eclipse, sailing on Ambience from London Cruise Terminal on 5 August 2026, 10 nights from £1,998 for first guest and second guest free. Children sail from just £399.
Iceland’s Land of Ice & Fire and the Solar Eclipse, sailing on Ambition from Dundee on 8 August 2026, 13 nights from £3,998 for first guest and second guest free.
Caribbean Sailings
Ambassador’s Caribbean Adventure including Mexico & Colombia, sailing on Ambience from London Cruise Terminal on 3 January 2027, 45 nights from £5,878 for first guest and second guest free.
Gems of the Caribbean Sea, sailing on Ambition from London Cruise Terminal on 5 January 2027, 42 nights from £5,458 for first guest and second guest free.
British Isles Sailings
Charms of British Isles & Normandy, sailing on Ambience from London Cruise Terminal on 10 April 2026, 14 nights from £2,158 for first guest and second guest free.
Treasures of the British Isles, sailing on Ambience from London Cruise Terminal on 31 August 2026, 10 nights from £1,718 for first guest and second guest free.
Northern Europe Sailings
Escape to Belgium, France & Holland, sailing on Ambition from Portsmouth on 6 April 2026, 6 nights from £878 for first guest and second guest free.
Coastlines of Cornwall & Northern France, sailing on Ambition from Belfast on 28 May 2026, 7 nights from £1,038 for first guest and second guest free.
Gateway to the Baltic Sea, sailing on Ambition from Newcastle Tyne on 15 September 2026, 7 nights from £1,018 for first guest and second guest free.
Nordic Sailings
Scandinavian Springtime Delights, sailing on Ambience from London Cruise Terminal on 24 April 2026, 7 nights from £1,058 for first guest and second guest free.
Summertime Fjordland, sailing on Ambition from Liverpool on 15 June, 15 nights from £1,578 for first guest and second guest free.
Iceland’s Land of Ice & Fire, sailing on Ambience from London Cruise Terminal on 10 September 2026, 12 nights from £2,058 for first guest and second guest free.
Norway’s Land of the Northern Lights, sailing on Ambition from Bristol Royal Portbury on 16 October 2026, 17 nights from £2,438 for first guest and second guest free.
Mediterranean Sailings
Delights of Canary Islands, Madeira & Portugal, sailing on Ambience from London Cruise Terminal on 29 May 2026, 15 nights from £2,238 for first guest and second guest free.
Delights of Western France and Spain Explorer, sailing on Ambition from Bristol Royal Portbury on 2 November 2026, 9 nights from £1,138 for first guest and second guest free.
Short Sailings
Irish Mini-Break, sailing on Ambition from Portsmouth on 22 April 2026, 3 nights from £358 for first guest and second guest free.
Weekend Escape to Holland & Belgium, sailing on Ambience from London Cruise Terminal on 17 July 2026, 3 nights from £418 for first guest and second guest free.
Weekend Escape to Amsterdam, sailing on Ambition from Newcastle Tyne on 22 August 2026, 4 nights from £518 for first guest and second guest free.
Bank Holiday Short Break to Honfleur, sailing on Ambience from London Cruise Terminal on 28 August 2026, 3 nights from £438 for first guest and second guest free.
Festive Sailings
Dutch Festive Getaway, sailing on Ambition from London Cruise Terminal on 7 December 2026, 2 nights from £238 for first guest and second guest free.
Christmas and New Year Sailing to Spain & Portugal, sailing on Ambience from London Cruise Terminal on 20 December, 14 nights from £2,278 for first guest and second guest free.
Christmas and New Year Voyage to Spain & Portugal, sailing on Ambition from London Cruise Terminal on 21 December, 15 nights from £2,418 for first guest and second guest free.
Multi-generational Sailings
Multi-Generational Adventure to France & Spain and the Solar Eclipse, sailing on Ambience from London Cruise Terminal on 5 August 2026, 10 nights from £1,998 for first guest and second guest free. Children sail from just £399.
Multi-Generational Escape to Spain and Portugal, sailing on Ambience from London Cruise Terminal on 15 August 2026, 13 nights from £2,078 for first guest and second guest free. Children sail from just £499.
Peace of Mind
A 2026/27 sailing also offers guests financial peace of mind, courtesy of Ambassador’s fully independent managed trust account where guests’ funds are deposited and only released when the cruise departs. Together with Ambassador’s membership of industry bodies ABTA and CLIA, guests can relax in the knowledge that everything is taken care of from start to finish in an environment that truly is a ‘home from home’.
New-to-brand guests also benefit from the Ambassador. Applicable to guests booking their very first itinerary of four nights or more, Ambassador is confident guests will enjoy their first cruise or they will offer to cover the costs of the guest’s return transport from the next available port to their point of embarkation and issue a full refund for the cruise fare paid.
* Price based on A22635 Dutch Festive Getaway departing London Cruise Terminal on 7 December 2026 – 2 nights. The itinerary will offer guests the chance to enjoy Amsterdam’s vibrant yuletide culture, complete with Christmas markets for those looking to find the perfect gifts for friends and family or discover delicious food stalls featuring festive favourites including glühwein and oliebollen.
(Ambassador Cruise Line unveils 2026/27 season featuring inspiring itineraries and ‘Buy One, Get One Free’ booking offer – Ambassador Cruise Line)
