Why the drinks industry is sharpening its focus on cruise ships

Brands from across the alcoholic drinks sector are looking into new opportunities to target consumers onboard cruise ships to boost sales.

The rising trend, which was discussed by drinks brand owners across categories, is set to see an influx of drinks products being touted to a captive audience of consumers considered to be a relatively untapped market.

The global cruise industry is additionally seeing a huge spike, giving rise to the sector being highly lucrative and an attractive proposition.

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