How digitalization and consolidation will fuel growth in global cruise distribution

Online cruise distribution remains one of the remaining untapped vanguards among all online travel.

With more than $40 billion in annual revenues and approximately 75% of bookings still conducted offline, according to our analysis, digitalizing the cruise industry represents an exciting growth opportunity.

Due to the extraordinary product complexity – with a vast menu of destinations, ships, cabin types and the necessity to often package flights, transfers, cruises as well as pre- and post-nights – global online travel agencies have yet to establish themselves as significant players in the cruise holidays space.

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